In 1985, Nike’s 1978 logo underwent a color transformation, adopting white lettering and a white Swoosh set against a vivid red background. Image credit: Nike Nike logo: 1985 to 1995 However, this connection, while plausible, remains speculative. Some speculate that the dynamic nature of the logo might have influenced the choice of a name that signifies movement and victory. Another theory links the naming of Nike to the design of the Swoosh logo. However, the idea that ‘Nike’ was a backup or a hasty decision is more speculative and not fully supported by the company’s official history. Based on first-hand accounts, it’s true that the decision was made under time pressure. Some accounts suggest that ‘Nike’ was not the first choice and was decided upon in a last-minute meeting. While this makes for an intriguing brand story, no concrete evidence supports this claim. There is a lesser-known, more speculative story that one of the employees dreamed about the Greek goddess Nike, which inspired the name. The need for a quick decision was pressing, as the first line of Nike shoes was ready to be produced, and a brand name was urgently needed. Phil Knight suggested the name ‘Nike’ after several other options were considered and rejected. The decision to change the name coincided with the introduction of their own footwear line, marking a significant shift from being a distributor for Japanese shoemaker Onitsuka Tiger to an independent brand. Originally founded as Blue Ribbon Sports in 1964, the company rebranded in 1971. Bill Bowerman and Phil Knight, the founders, chose this name to embody the spirit of winning inherent in sports. This intentional association aligns with the company’s focus on athletic excellence and triumph. Nike, in Greek mythology, is the goddess of victory. When looking into the origins of Nike’s name, it’s essential to distinguish between the well-documented facts and the more speculative theories. The brand’s name, inspired by Nike, the Greek goddess of victory, echoes its aim to associate its products with winning in sports. Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Ten interesting facts about Nike you might not know How did Nike develop its original brand identity?
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